Merrily McDonald
I HELP BUSINESSES GROW ONLINE
Strategy • Systems • Scale
Most businesses don’t have a traffic problem.
They have a website problem.Your website is your front door.
If it’s not converting, you're losing customers.
I started out in computers and business systems and landed at Chrysler right out of college. By 23, I was leading a project that saved the company $1 million a year and speaking at the Detroit Economic Club.
Then I left Chrysler to be a mom.
Years later, yoga became a deep part of my life. In 2014, Village Yoga was given to me. The catch? It was brand new.
So I had to build visibility, trust, and awareness from scratch. No big team. No fancy budget. Just me, figuring out websites, Google, Facebook, and how to get people in the door.
I learned the hard way — by making mistakes, staying curious, and refusing to quit. That experience shaped the way I work today.
Now I help small business owners figure out what’s not working, fix it, and build an online presence that actually helps them grow.🌿
HOW I HELP
When nothing’s working, I step in, untangle it, and make it make sense.
What I do best
✓ Fix messy websites that are costing you customers.
✓ Build Shopify stores set up to sell.
✓ Turn visitors into paying customers.
✓ Set up Google Ads and tracking the right way.
✓ Get your website, Google, and Meta working together.
✓ Streamline your tech so everything runs smoothly.
✓ Stop wasting money on tracking that doesn’t work.
If your website isn’t doing what it should, let’s fix it.
RECENT WORK
Órale Mexican Restaurant
The food is incredible, but the website wasn’t doing it justice. I rebuilt the site so the online experience finally matched the quality of the food—and made it easy to find what they need.
On-Demand Services
This started as a bare-bones Wix site that wasn't pulling its weight. I migrated it to Shopify, rebuilt it from the ground up, and plugged it into Google and Meta —so it actually works.
Local Soup
Local Soup started as a simple Squarespace brochure. I moved the store over to Shopify, put the right systems in place for it to scale, and wrote content that gave it a personality people could connect with—one that actually sells.
Unite to Face Addiction Michigan
UFAM has been my work for over 10 years. I moved everything to Shopify, rebuilt the structure, fixed registration, and got the Google Ad Grant working after years of it not performing.
SKILLS
Shopify • WordPress • Carrd • SEO • Google Ads • Facebook & Instagram Ads • Google Analytics • Tag Manager • Merchant Center • Search Console • AI tools • Social graphics • Print design • Adobe Creative Suite • Adobe Express • Google Workspace • Microsoft 365